Title: Global Media Select Team
Format: Brand / logo design / typography / animation.
Date: 2023
The Select team work in the area of client business development for high value clients at Global. Select is a team which spans across all other teams in Global. They do more than sell inventory, they do more than sell creative, more than create strategy, identify solutions and grow brands… For their clients, they are path finders and guides through Global’s services. They open doors, they know the right people, they unlock business potential.
These words were the beginning of the iconography and strap line. The logo needed to be agile and able to reflect the many areas in which the Select team.
SHORT FORM GRAPHIC:
The logo needed to be versatile and able to reflect any one of the many areas in which the Select team works. The team name ‘Select’, conjures up more than just quality, unique service and choices; the word select, is a call to action. It is an invitation to engage with Global’s audio, visual and digital products.
In order to make the logo truly versitile, I added a word stream at the end of the logo, with a selection icon in the style of a combination lock. This combination of words is representative of Global’s core products.
LONG FORM GRAPHIC:
Select doesn’t just end with Global’s core products however, it can be followed by infinite options. The long form graphic allows the imagery to be adaptive to any pitch, presentation, client or industry. I created an animated version of this logo for use on social media and as an introduction to presentations.
A quick demo video of how the long-form of select logo might be applied within video and presentations to highlight different topics and media.
The Select team members need to be responsive, adaptive and independent. The nature of this graphic concept and its infinite potential extensions, means they will need to be able to take control of the words that follow Select.
Instead of creating the complex rules based on percentages of scale and leading, that you often find in brand guidelines for designers. I created simple visual alignment and sizing rules for every element of the graphic to give the Select team control over how they use it.
APPLICATIONS:
The adaptive nature of the logo type means it can be deployed across all media.
As a standalone graphic it has cohesiveness with the Global brand.
In its short form, it can be animated for video or social as well as static.
In its long form, it can define the agenda for a meeting or a presentation and even take the client on a journey.