The Select team work in the area of client business development for high value clients at Global. Select is a team which spans across all other teams in Global. They do more than sell inventory, they do more than sell creative, more than create strategy, identify solutions and grow brands… For their clients, they are path finders and guides through Global’s services. They open doors, they know the right people, they unlock business potential.
These words were the beginning of the iconography and strap line. The logo needed to be agile and able to reflect the many areas in which the Select team.
Created as part of a sonic logo for team branding, this design required some depth to create something representative of a team that spans multiple disciplines, skills and attributes.
The original Global typography and “g” icon were designed using the golden ratio, which is seen in the formation petals of flowers or the spirals of sea shells – It is also found seen in the formation of our ears, our eyes and our finger prints.
The golden ratio is the thing that links what we hear (radio), see (out of home media) and feel (experiential media). I created the creative solutions typography using this method and animated it to build outwards from the pulse of an audio wave, so the end result reflects how we hear, how we see and how we feel and the creative products of Global Media.
Typography designed as a modern “stencil” style font and resulting logo variations for Growpuff gardening systems.
Typography design inspired by Pichacao, a distinctive form of South American graffiti, consisting of tall, runic-style letters, originally created with pitch and a long handled roller or brush.
Branding and logo work as part of a huge brand expansion at Invasion travel, was instrumental in the growth of companies products from 4 to 14 travel brands.
Working in the online Slot, Casino and Bingo gaming sector to design brand identities, websites, html emails, landing pages and print promotion for 40+ in-house brands.
