Based on an OOH advertising campaign with the ARTHUR agency.
Help For Heroes wanted to to uplift and expand on this campaign with Radio and Social Media.
Using archive newspaper headlines I illustrated the powerful narrative in line with the new brand palette, to create an animated video to tell the story of The Veterans War.
The resulting illustrations were added to the Help For Heroes brand asset library to shape the style of future campaigns.
The veterans war video was a big success on their social media channels racking up 180k of views in 6 months compared to around 1k of views of previous videos and more importantly, increasing awareness of the battles that veterans face post service. The illustrations created continue to be used in Help for Heroes campaigns.
I went on to design and animate the Help For Heroes Christmas TV appeal and the Veterans War would be relicensed for TV in April 2024.
