Animated and interactive ads have been proven to generate a higher level of viewer engagement, leading to an increase in click-throughs and conversions. In fact, studies have shown that rich media ads have 297% more viewers than other ads!
Rich media advertisements also allow for better optimisation. Brands can use a variety of functions, like heat maps, to measure how successful their design is. Banners can also be revised in real-time, making it easy to tweak banners to generate better results.