Date: September – December 2024
Role: Billboard Design, DOOH, Video animation, Creative.
Raising the bar for one of the UK’s newest and leading hair tool brands Bellissima taking it’s marketing strategy of the new Prodigy Air Styler tool to new heights in a large DOOH activation at Waterloo station, reaching over 1 million individuals over a two-week period. Going live on 18th November 2024, Bellissima’s new Prodigy launch will be dominating 15 screens around Waterloo station, which is a popular area with both tourists and most commuters from the South, making it a highly important access and exit point to and from London. The Waterloo DOOH domination will feature cutting-edge 3D technology on some images of the Prodigy, in addition to lit billboards in the night.
Waterloo roadside Gallery
The roadside gallery at Waterloo brings together 15 roadside billboards of various sizes to create a ‘’can’t miss moment” surrounding Waterloo station. This part of London was of particular interest to Bellissima thanks to its wide exposure to entertainment, culture and historic sites, with the River Thames, London Eye, Houses of Parliament, SEA LIFE London Aquarium, the Southbank Centre, The London Dungeon, Old Vic and Young Vic theatre located in immediate proximity.
Digital Out Of Home Design
To celebrate the launch of The Prodigy, Bellissima have teamed up with Emporia to generate a campaign which spans across several channels including TV, DOOH and transport, including many London buses. The campaign is set to reach its peak with the execution of the Waterloo domination takeover in London, running until 9th December 2024.
Video Animations