In 2020, I created some social media content for Global Media’s regional sales and creative teams to share with clients, which showed what a value asset radio had become in providing news and comfort during the pandemic. These short videos lead to Global commissioning “A Digital Day”.

This is a promotional video created for Global Media commercial team, telling the story of the consumer journey through advertising impressions. Made from stock footage, the video’s storyline is told through exclusively through infographics and features 2 fictional brands, LBD (Little Black Dress) and Fragrance Pour Homme. The brands appear throughout the video, high-lighted in various advertising formats during the consumers day, leading to a conversion and purchase on the LBD website in the evening.